Founder/Studio Owner/CEO
She/HerAmanda Jeffery, BFA is the owner, founder and CEO of Not Just Another Dance Studio (NJADS Inc.), a Hamilton-based studio built on the belief that dance should be inclusive, empowering, and deeply personal. Amanda’s journey began at age three, when her mother enrolled her in dance to help her overcome shyness—a spark that grew into a lifelong passion for movement, mentorship, and community.
With over 25 years of teaching experience and a Bachelor of Fine Arts in Dance from York University, Amanda brings a thoughtful, heart-led approach to every aspect of studio life. In 2004, she founded Not Just Another Dance Studio with a clear purpose: to create a safe, welcoming space where dancers of all ages could grow artistically and personally. Today, NJADS (pronounced EN-jads) is known for its family-first culture, joyful events, and programs that celebrate progress over perfection.
Amanda continues to lead with creativity, clarity, and care—empowering dancers, families, and staff through purposeful communication, inclusive programming, and a deep commitment to helping every child shine, both on stage and beyond.
In 2024, Amanda was honored with the Dance Studio Owners Association Inner Circle Impact Award in Orlando, recognizing her leadership, innovation, and commitment to excellence.
Amanda’s teaching philosophy centers on building life skills—like perseverance, teamwork, and confidence—through dance. She believes in setting achievable goals and celebrating progress at every stage.